In the summer of 2014 Vanarama were delighted to support non league football by becoming the title sponsor of The National League (formerly The Conference). By doing so Vanarama became a major player in UK sports sponsorship following in the footsteps of Vauxhall, Nationwide and Blue Square Bet.
The sponsorship gives Vanarama visibility at 68 National League clubs from Gateshead to Truro, and everywhere in between. At each ground the brand benefits from perimeter advertising boards, programme branding, pr announcements and links on all 68 club websites.
Now into it’s third season Vanarama has recently announced an extension to it’s deal into a 4th year, further cementing our relationship and Vanarama as supporters of non league football.
In 2015 the partnership with The National League was nominated for a Football Business Award, adding to the BT Sports Industry Award nomination earlier in the same year.